About ForwardLine Payment Services
Complete Suite of Technology Solutions
Founded in 2008 by a team of finance professionals and business entrepreneurs ForwardLine Payment Services has provided payment-processing services for thousands of merchants throughout the United States. Based in Woodland Hills, California, we promise our customers honesty, competitive pricing and every single member of our company is 100% committed to delivering consistently excellent customer support, which is why businesses continue to choose and recommend us.
More than 75% of all Point of Sale transactions in America are made with a credit card, rather than cash*. If you are not accepting cards as payment for your business, you are missing out on increased sales, customer satisfaction, and retention. We believe your processor should be a resource for growing your business and helping you continue to succeed. Your day-to-day life is hard enough, and your processor should make your job easier, not more challenging. We believe in offering you technology solutions that allow you to pick and choose the best payment processing services for your growing company. Our affiliation with ForwardLine Financial can also provide you will access to a small business loan at low competitive pricing. To get fast and convenient funding for your business, apply using their 2-minute online application; receive an instant credit decision, multiple loan options, and next day funding.
*Business News Daily
Our Leadership Team
Steve understands what it takes to succeed as a small business owner. Over the years, he and his wife have started several companies, including an early-stage language program for children, a consulting firm, and a venture-backed financial technology company. These experiences have provided Steve with a high degree of respect for the businesses that ForwardLine serves. “Throughout my entrepreneurial career, I’ve seen the value that partners such as ForwardLine can bring to the table in helping to deliver on a business owner’s dreams.”
Steve has built his career on using data and technology to assist borrowers in improving their financial health — a passion that he brings each day to his work at ForwardLine. Prior to joining ForwardLine, Steve was the co-founder and CEO of Ascend. In this role, he led a team in defining the next generation of lending by leveraging behavioral economics and real-time data to monitor and reward borrowers for positive financial behaviors demonstrated throughout the life of their loan.
Steve has held senior executive roles at HSBC and Washington Mutual. He also advised global financial services firms as co-founder of Sung Carlson Associates and led marketing and business development at Intuit. He is actively involved on the regulatory front, including having served as an inaugural member of the Consumer Financial Protection Bureau’s Consumer Advisory Board.
Steve holds a BA in political science from the University of Illinois at Urbana/Champaign and an MBA from the Kellogg School of Management at Northwestern University.
Vice President, of Sales and Operations - ForwardLine Payment Services
Rodney has over 20 years of experience in the merchant processing and financial service sector. He joined the company in 2008 to launch ForwardLine Payment Services. He oversees all of its activities including sales, bankcard product and service offerings, pricing strategies, portfolio profitability, VISA/MasterCard/Discover/American Express compliance, and more.
“Our intention is to add true value by creating products and providing services unlike any other,” he explains. “It’s not just our slogan; we want to live it and embody it so that the customer can see it.”
Before coming on board, Rodney served as “Director of Business Development” and as “Director of Merchant Account Management and Merchant Retention” at First Data Corporation. He was also “Director of Merchant Services” at Cardservice International and “Senior Operations Manager” at Bank of America.
He holds a BS in Aviation Operations from San Jose State University and an MBA from Pepperdine University. Although he didn’t complete his pilot’s training, it’s still on his to-do list. But for now, Rodney’s spare time is taken up by his three children. “I want to make sure they have a good life,” says the proud dad.
Chief Marketing Officer
Larry is a seasoned customer centric executive who knows what it means to drive company performance. He brings to ForwardLine more than 10 years of experience in strategic planning, brand building, traditional and digital marketing, and corporate finance.
Larry believes in creating a strong corporate culture and values driven organizations. “I strive to understand our customers needs so that we can provide the products and services that add meaningful value. My goal is to build a marketing plan that mirrors the business strategy, where every touch point ties in with helping small businesses succeed.”
Prior to joining ForwardLine, Larry was the Executive Vice President in Marketing and Strategic Development for Robbins Brothers, The Engagement Ring Store and also worked for Marks and Spencer and McKinsey and Company.
Larry earned his BA in Accounting and Economics from the University of the Witwatersrand, in Johannesburg, South Africa and his MBA from Stanford University Graduate School of Business.
In his spare time, when he is not strategizing and planning for the next marketing move, Larry is spending time with his family, hiking, running, and enjoying the outdoors.
Chief Risk and Analytics Officer
Stewart is a results-oriented veteran with broad experience in the financial services industry. He brings to ForwardLine rich domain expertise in data analytics, credit risk management, credit scoring, and credit bureau information.
As ForwardLine’s Chief Risk and Analytics Officer, Stewart ensures that ForwardLine establishes and maintains all credit risk policies supporting its lending products to preserve the safety and soundness of the company. He also ensures that all risk decisions follow internal policies for approval. “It is very satisfying to me that our innovative underwriting, powered by advanced analytics and algorithms, is helping small business owners become better-qualified and is making it faster to receive the funds they need for their business.”
Prior to joining ForwardLine, Stewart was the co-founder and VP of Risk and Analytics at Ascend. Stewart has also held a variety of executive roles, including VP, Head of international analytics at TransUnion, and Director of Global Analytics at HSBC.
Stewart earned his BS in Computer Engineering from Shandong University in China, his Masters in Mathematics with concentration in Statistics from Portland State University, and an MBA from The University of Chicago Booth School of Business.
Molly Maclsaac Coleman
Molly serves as ForwardLine’s General Counsel. Working closely with ForwardLine’s leadership team, she offers counsel on a variety of legal matters.
By staying abreast of unique legal issues impacting ForwardLine’s business, Molly ensures that ForwardLine’s foundation of integrity is maintained through compliance with applicable laws, rules and regulations.
“A big part of my job is simplifying our financing process so that our service continues getting faster and easier for our customers.”
Prior to joining ForwardLine, Molly practiced as both a corporate attorney and an intellectual property transactional attorney at Brobeck, Phleger, & Harrison, LLP and Irell & Manella, LLP. She also served as Director of Legal Affairs for Wirebreak Entertainment. From 2002 to 2008 Molly was an adjunct professor at Loyola Law School, where she taught Venture Capital Financing and Business Planning.
Molly received her undergraduate degree in American history from Brown University, and earned her JD, with high honors, from Georgetown University, where she served as the Executive Editor of The Georgetown Law Journal. After graduation, she worked as a clerk to The Honorable Joseph M. McLaughlin of the United States Court of Appeals for the Second Circuit in New York City.
In addition to her role at ForwardLine, Molly enjoys a variety of sports, reading, cooking, traveling and – most of all – spending time with her family.
Britt an Accountant who understands business!
Britt brings over 20 years of Accounting knowledge and experience to ForwardLine. Britt joined ForwardLine in 2009 after a decade long career at First Data, one of the nation’s largest payment service providers. He has worked with entrepreneurial start-up businesses to very large corporations.
As the Controller, Britt sees the value leveraging technology to replace manual tasks and streamline processes. “I feel small businesses are the brick and mortar of our economy and I love that we offer a product that helps them grow their business to be successful”
Britt attended California Lutheran University in Thousand Oaks, CA. He lives nearby with his wife and two children. On most weekends, he enjoys spending time with his family and helps with his son’s sporting activities.
"I am one happy customer! I'm very pleased with the program and how unencumbered their collection process is to my business. Their customer service is top notch. My account representative, Amon, has been a big help in answering all of my questions. I had a few minor issues, in the beginning, and his turnaround time in returning my call or addressing my issues was very quick."
"My merchant rep is very helpful when we have called in to get our gratuity added to purchases. It's a tedious process, and he is very diligent and patient, especially when we have a pile of them. He is an exceptional man, and he needs to be recognized."
"No long waits to speak to a representative. There are REAL humans working at ForwardLine Payment Services! My account representative is the nicest and most helpful customer representative. He helps me quickly and efficiently. Way to go guys!"
Contact ForwardLine Payment Services
Interested in modernizing your business so it can flourish. To learn more about our payment processing services or if you have questions, call us at 866.847.9749 or fill out our simple form below. A ForwardLine Payment Services team member will respond back within one business day. You may also log into your merchant account and view your account information.
Hours: Monday – Friday,
7 AM – 5 PM Pacific Time
21700 Oxnard Street, Suite 1450
Woodland Hills, CA 91367
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